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Share una volta

Advergame to promote the FOX LIFE tv series Once upon a time.

Share una volta is microsite with integrated application that allows users, through Facebook Connect, to create and share personalized tales, involving their friends.

The user thus becomes the protagonist of a story that uses ironic and irreverent languages , mixing fairy-tale archetypes. The result is a mix of its appeal that combines entertainment and social engagement, with a moment of intense and enjoyable reading.